Underwear for Women and Celeb Endorsement, Does it Actually Boost Sales?
With the lingerie market packed full of a large range of womens bra and underwear brands ranging from low cost and lower priced to designer and catwalk designer, the battle for the most market share is growing harder.
The womens underwear market including bras and hosiery is worth over two billion pounds within the Great British Isles. With such a lucrative market the number of womens lingerie brands who are using celebrity endorsements have seen an uplift. The very latest female celebrities to put their face and bodies to womens underwear brands include Mel B from pop group the Spice Girls, Jordan aka Katie Price and former girl band Louise Redknapp.
Melanie B signed a lucrative with brand Ultimo for a huge half a million pounds. The pop star Mel B has been doing many ab workouts to show off her chiselled six pack in the press shots for the new range of ultimo knickers. Mel B follows in other celebrity footsteps. Another famous celebrity that modeled for a womens lingerie organisation is the beautiful Louise RedKnapp, she modeled for Triumph. The drive in sales for the lingerie brands using celebs to endorse their bras and knickers have worked.
A celeb endorsement will work well when the underwear firm teams itself up with a well known person who has the same values and is a great match to the product and the womens lingerie brands target audience. Get more revealing with crotchless and open knickers.
