Books PR – How to Choose a Public Relations Firm for Your Book
If you have a publishing contract or you are self publishing a book, a public relations firm can help you to market your book and get it into the hands of customers and readers. The right literary public relations firm can help you bring your book to a much wider readership and up the sales of your book, but an ineffective public relations firm can take your money without bringing you any kind of results for your effort.
Choose a public relations firm with a great track record. The best way to make sure that you are getting a public relations firm with a great reputation is to check with previous or current clients of the public relations firm. Look for books or authors with books that target markets similar to the one your books might belong in. If you can find a book similar to your own or that targets a readership similar to the audience you are hoping to capture with your book, see if you can get in touch with the author. Ask them if they or anyone they use has successfully used a public relations firm to help them market their book.
Another great resource for finding a private public relations firm to help promote your book will be the marketing department at your publishing company. The marketing department at your publishing company will already do what they can to promote your book, but if you are looking for extra help with marketing for your book they should have some passable recommendations for public relations firms that can help you to market your book.
When you have found a publishing/books public relations firm that you are interested in for your book, you still need to do further research. Arrange for a meeting with the public relations firm, either over the phone or face to face. Discuss what you are looking for in a public relations firm and what you are hoping to gain from your collaboration with their company. Listen when they answer.
Make sure that you ask questions about costs and charges. You are using a public relations firm to help you sell more copies of your book, but that goal will be pointless if you spend all of your money promoting the book before you ever see a cent from the earnings of the book sales. Make sure that you are getting a fair price.
