Those using mobile broadband to connect to the internet know the frustration of discovering that the broadband speeds do not match up to those which were advertised at the time of purchase.

Mobile broadband connections which are often marketed with speeds of 3.6 Mbps, 7.2 Mbps and 14.4 Mbps usually deliver speeds of only 3 Mbps, 6 Mbps and 10 Mbps respectively. This false marketing is regarded by both consumers and observers as misleading and unfair.

Mobile broadband customers in Sweden will no longer have to face this problem of disparate advertising and performance as Swedish providers have promised to advertise only the realistic broadband speeds. This is a positive step, which will help consumers make an informed choice without worrying about whether the advertised speeds are true or false. Get more info, click here for mobile broadband reviews.

TeliaSonera, Tele2, Telenor and 3, the leading network operators in Sweden, deliberated over the issue and came up with guidelines in this regard which would come into force before September 1^st of this year.

The headline or maximum theoretical speeds, which are often accompanied with the words ‘up to’, raise the consumers’ expectations, which the actual speeds fail to meet. Thus, care should be taken to manage these expectations and not to misinform in order to lure customers.

The focus is now on the UK providers to see whether they will introduce such transparency in the mobile broadband market here.

This entry was posted on Wednesday, June 3rd, 2009 at 7:20 am and is filed under Buyers Guides, House Of Technology, Telecommunication Infos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.